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The Stanley Cup Playoffs are unlike anything else. The passion, excitement, and yes, the playoff beards.

In keeping with a great hockey tradition and supporting local charities, the St. Louis Blues are inviting their fans to grow one with the players this playoff season.

The Blues Beard-a-thon® is an opportunity for fans to grow their own playoff beard and raise money for charity and win Blues prizes! Proceeds from the 2016 Blues Beard-a-thon® will benefit Blues for Kids and The Joshua Chamberlain Society.

Participants in the Blues Beard-a-thon can invite family, friends, and business associates to pledge their playoff beards. By joining the Blues Beard-a-thon, fans pledge to maintain their beard as long as the Blues remain in the playoffs.

Fans who are unwilling, or unable, to grow playoffs beards can also pledge their some of their favorite Blues players.

Be one of the top three fundraisers for the Blues Beard-dA-Thon and you can win great Blues prizes below!
  • 1st Place: Club Level Suite for 16 people during a mutually agreed upon October or November 2016 Blues game.
  • 2nd Place: Penthouse Suite for 12 people during a mutually agreed upon October or November 2016 Blues game.
  • 3rd Place: Four plaza level tickets to a mutually agreed upon October or November 2016 Blues game and the opportunity to visit the Peanlty Box during warm-ups.


Choose the player you would like to pledge, click on the link below their photo below,  select "Pledge Now" and finally, type in the player you wish to represent.











All fans who participate will be eligible to win Blues prizes throughout the playoffs. For more information or to enroll in the Blues Beard-A-Thon, please log onto www.beardathon.com/blues

Blues Classrooms - Show Your Playoff Spirit!
Show your Blues spirit by downloading FREE coloring sheets HERE and cutout playoff beards for your students to decorate. Then, post a photo on social media using the #WeAllBleedBlue. Your classroom or school could win a visit from the Blues mascot, Louie!

Take your spirit to the next level by helping raise money for Blues for Kids and the Joshua Chamberlain Society. Register your classroom for the Beard-A-Thon online and compete against other classrooms and schools to fundraise for a great cause. The top three fundraisers win a prize! Click here to join.

The Blues and Blues for Kids are proud to support the Joshua Chamberlain Society (JCS) through the Beard-a-thon program. The Joshua Chamberlain Society is a local organization that provides support to veterans in our area that have sustained permanent combat injuries.

About Blues for Kids & The Joshua Chamberlain Society

Blues for Kids, the charitable trust of the St. Louis Blues, has a mission to build St. Louis’ future by positively impacting programs and services that improve health and wellness on the youth in St. Louis Area. Thanks to the members of the Blues family, including our fans, community partners, players, alumni and staff, the St. Louis Blues 14 Fund has contributed more than $3 million to the St. Louis community.

The Joshua Chamberlain Society ("JCS") is a grass roots, St. Louis-based charity that was formed with the mission of providing long term support to veterans from the greater St. Louis area that have sustained permanent combat injuries fighting for our nation.  It also provides long term support to the children of local veterans who made the ultimate sacrifice in service.  The unique mission of JCS is that it adopts, in the truest meaning of that word, veterans or the family of deceased veterans, and commits to provide support for the long term. Five, ten and 20 years after the serviceman or woman has suffered grievous and permanent injuries, the veteran or his family will know that the citizens of St. Louis still honor and recognize their enormous sacrifice for our freedoms.  As their injuries or death is permanent, so is the support that JCS provides.  This support is multi-faceted and comes in the form of gifts, tuition assistance, monetary donations, and the like--anything that JCS identifies as something that will improve the quality of life for these heroic Americans.
About Playoff Beards
A playoff beard is the superstitious practice of a hockey player not shaving his beard during the playoffs. The player stops shaving when his team enters the playoffs and does not shave until his team is either eliminated or wins the Stanley Cup. The tradition started in the 1980s by the New York Islanders.